StackHacks: Get Even More Readers - part 4
Even more ways to get more subscribers to your newsletter
This is Part 4 of How to get even more Readers for your Substack newsletter. Read Part 1 here, Part 2 here, and Part 3 here.
Part 1 showed how and why you should consider Re-Submitting or Re-Publishing your SubStack articles to:
How and why to use Twitter Threads
Part 2 showed how and why you should consider Re-Submitting your articles to:
and How to Contribute to Online Forums
Part 3 shows you how to find guest blogging opportunities.
In this post, Part 4, we will show you how to Re-Purpose your posts by turning them into different types of content that will multiply readership, and ultimately subscribers.
Re-Purpose your Posts into:
Infographics / Listicles
Why would you want to turn your post into a PDF file? A single PDF file is easier to share than a whole post. It’s easy to attach to the bottom of an email. It turns a posting into a link that almost anyone can open.
All the common writing tools can convert writing to a PDF file. Choose “Save As“ in Word, or Pages, even the Notes app, and save it as a PDF file
Or you can go to your Print function, and choose Save as a PDF file instead of Printing as your Destination:
Turn your post into an Infographic to share as a social media post.
Substack has a great podcast player now. Turn your post into a Podcast. Read it yourself, or get someone to read it for you. The easy way to get started with audio. No need for long episodes, hefty edits, or expensive equipment. Keep it simple and record audio directly in the Substack editor. (https://substack.com/podcasts).
Otherwise, you could do nothing and have the app read it for your audience. It’s built into the iPhone app. Just click the little headphone icon at the top of a post to hear it:
Turn your audio into an Audiobook. Combine many similar newsletter posts into one longer audiobook. Use each article as a new chapter. Instructions here: How to Make an Audiobook, and What is the Cost to Make an Audiobook?
Upload your post to YouTube after recording your podcast. Use software to help with production. Check out animation software:
Or you could hire someone from Upwork to create a video illustrating your article. Other options include:
You could turn a how-to newsletter into an eBook. Combine many similar newsletter posts into one longer book. Use each article as a new chapter.
Give away an eBook as a lead magnet for a subscriber sign-up. There are many tutorials online to help you create an eBook:
You could use an article outline to create a Course and teach people what you know through various education platforms. Like:
Learn to Create Webinars with:
Host your own Webinars on:
You can also turn your posts into Direct Mail, Pamphlets, or Flyers to drive people to your Newsletter Platform. Send out through the old-school mail service.
Call your post a report, and use it as a giveaway.
Make a graphic out of an inspirational quote in a post and link back to the original through social media.
Transform your newsletter URL into a QR Code, and transfer that onto a shirt, or a bumper sticker, and so on:
Use Canva to turn your post into a nice graphical Checklist.
Break your post up into shorter posts and send them out as a daily e-mail sequence asking their subscribers to share with friends.
Rename your post as a “Premium Bonus“ and offer it in your “Welcome email“ as a subscription sign-up bonus.
Consider selling your blog’s private label rights.
Make an affiliate network so others will share your content for some consideration.
Give influencer marketing a try to promote your newsletter.
Use your creativity! The sky is the limit for you to share your newsletters through various platforms and different products. Each platform and product will attract a different segment of potential new subscribers that you wouldn’t necessarily get through your lonely Substack platform.
I’d love to hear what you are doing to get more people to read your work. Please comment, like, and share if you get some value from these posts. Thanks for reading!
Paul this is a superb build on the previous pieces on this theme. Really excellent and useful. For me the next steps are a) carving out time to review everything that's here (super helpful to have the links to the previous three at the top thank you) and b) doing some strategic planning to identify which of these tools I could experiment with deploying, for what purpose, when and in what priority order. Thank you for taking the time to collate this.
As always, fantastic stuff here Paul. Thanks for sharing all these growth ideas 💡 🙌 👍👏