StackHacks: Get More Readers - part 2

More ways to get more readers to your SubStack

How to Get More Eyeballs

This is part 2 of How to get more Readers for your SubStack newsletter. Here are the other parts of this series:

StackHacks: Get More Readers

Part 2 -

StackHacks: Get More Readers - part 2

Part 3 -

StackHacks: Get More Readers - part 3

Part 4 -

StackHacks: Get Even More Readers - part 4

Part 1 showed how and why you should consider Re-Submitting your SubStack articles to Tumblr, Blogger, Medium, Reddit, Hacker News, Quora, and use Twitter Threads.

By re-submitting our work to these other platforms, we are sharing our writing with many more people than just on our Substack ecosystem. More people (eyeballs) means more subscribers.

Re-Submitting also helps your writing to become undeplatformable.

Today’s newsletter will show how to:

• Re-Submit your articles to Flipboard, LinkedIn, and Pinterest.

• Contribute to online forums

Re-Submit

It’s OK to just copy and paste your entire newsletter to the websites below, then click submit and you’re done.

Or you may want to just copy the first paragraph, with a good title, and a hero picture, then add a button to link to the rest of the article on your SubStack site.

Choose one or two posts to start, and see how it works at getting new readers and subscribers. All these platforms are different and may have different rules and ways to add content.

Flipboard

This is a site I use a lot to consume Marketing and other topics of interest. But I didn’t realize that you can contribute your content as well. It is ranked #11,252 globally with 7.6 Million page views in February 2022. (source)

The Publisher’s Q and A page should answer any questions you have about the program, and how to set yourself up as a publisher.

I have yet to submit my articles on this platform, but will post about the successes - or lack of - when I do it.

The stories are displayed nicely, and I think Apple News copied their format when they started with their news platform.

LinkedIn

Rated #21 in the world, just after Reddit. This Microsoft-owned business got 1.5 Billion page views this February 2022. If you want more eyeballs to see your posts, this is a great place to repost or even link your compelling articles to this huge audience. (source)

Like most Free to join Social Media sites, the customers ARE the product. It is the largest work and professional career website in the world. And millions of users are paying customers. “A total of 39% of LinkedIn users pay for LinkedIn Premium”. (source)

These are the most engaging, viral topics from last year on the LinkedIn platform: (source)

1. Sensational Infotainment Videos Posts

2. Relatable Humor Posts

3. Heartwarming Story Posts

4. Challenging Conventional Wisdom Posts

5. Question Posts

6. Data-driven Perspective Posts

7. How-To Posts

8. Personal Story Posts

I subscribe to the “Stacked Marketer” newsletter which comes weekdays. The following appropriate excerpt was in the Thursday April 21, 2022 edition:

After years of testing content on LinkedIn, Casey Hill succeeded in getting millions of views with his posts and winning nearly a hundred clients for his business in 2021.

Not only that... LinkedIn helped him seal partnerships, hire talent, and get invitations to podcasts and webinars.

Casey recently shared what he learned in the Nothing Held Back Facebook group.

Here are his six lessons:

• Write from experience. Don’t parrot general advice from other content. Instead, share what you experience first-hand. If you run a test, share it and ask for the opinions of your followers. When you engage with someone else’s content, do it by sharing your experience.

• Write in storytelling format. A character, a call to adventure, adversity. These are all elements used in compelling stories. Add them to your LinkedIn posts. And for better engagement, start your post with the tension point or conflict and work towards the resolution.

• Your overall engagement is crucial. Follow and connect with as many as target customers and potential partners. Then leave at least 15–20 comments a week on other people's posts.

• Write a compelling hook in the first 2–3 sentences of your post.

• If the engagement to your post is growing by 20% or more per hour, don’t share another post. Viral or fast growing posts usually double in engagement in the first two hours. So, wait before sharing. As a rule of thumb, wait four hours before posting again.

• Shoot for an average of 4–5 posts a week. As Casey Hill says, frequency is often debated. But according to his experience, a compelling post daily, or every other day is ideal.

• Sharing links can cut your reach by 70-80%, so focus on crafting original content instead. (…source)

It’s easy to add a post

Just go to “Start a post” on the top of the main feed page:

I’ve only had a free account on the platform. I’m sure there are more ways to get eyeballs to see your articles, and your profile when you use the paid subscription model.

Pinterest

“Pinterest is the visual discovery engine. Our mission is to bring everyone the inspiration to create a life they love”.

Pinterest has a Global rank of #29. In February it had 962 million page views. (source)

Mostly infographics, pictures, charts, designs, photos, and the like. It is very visual, so a lengthy 1000-word article would not paste into this platform easily.

I use Canva to make a lot of my graphics for my newsletters.

Add pictures or illustrations that represent your latest blog posts, then link to your SubStack account. If people like your visuals, they are likely to like your newsletter.

Click to add a website to your Pinterest account> Pinterest.

Contribute to Online Forums

When you contribute useful information in online forums, people will click your link, find your newsletters and sign up if your content is what they have been looking for.

SubStack

I often participate in the SubStack weekly forums named “Writers Office Hours”. It gets hundreds of posts, questions, suggestions, answers, and ideas every week. The latest is at: https://on.substack.com/p/office-hours-37/comments.

To see previous weeks just change the number from 37 to 36 in the URL to get the last weeks…and so on backward through the year(s). I welcome new writers and answer marketing and technical questions and I almost always pick up new subscribers. Try it!

A few legitimate Marketing forums

• Warrior Forum

• Fast Lane Forum

• DigitalPoint

• BlackHat World

• Wicked Fire

FindAForum

Join different forums. Here are 1700 forums you can join to answer questions, ask questions, contribute, then link your website. FindAForum.

You never know what you are going to get going to some random website, so use caution - A lot of these sites are not safe for work because of language. You will likely have to create an account to contribute, but check the site out and get a feel for how well behaved the participants are. Obviously, I haven’t tried them all out, but might be fun for a rainy research afternoon.

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Part 3 coming soon. Let me know in the comments if you have any success with these ideas too! Or email me at paul@pau1.ca to discuss collaborations, marketing, eCommerce stores (Shopify), SEO, or Rock Guitarists/Music from the ’60s, ’70s, and ’80s.

Thanks for Subscribing! Peace in Ukraine!