200 Marketing Alternatives for 2022
That are not Facebook/Meta
Updated May 8/22
🔗 Facebook outage is felt acutely by small-business owners
This newsletter is named ‘Deplatformable’. That means that all my hundreds of hours of hard work aggregating and synthesizing my online writing can be wiped out instantly for a reason that I have no control over if Substack determines my content doesn’t agree with some rule. A backup plan is essential for your online business.
What happened with Facebook’s 6-hour global outage on Monday, Oct. 4/21 caused a lot of people and businesses to rethink the idea that their entire business is dependent upon a single advertising model.
That model is Pay Per Click (PPC). 1using the Facebook Ads Network.
There are hundreds of stories on Reddit and other marketing forums about users telling their stories of how Facebook took their advertising offline. They just shut it off. Banned without warning. Through no fault of their own. And their income just stopped.
That’s Deplatformed. Like when social media banned a previous President.
To fix this, you must diversify the various departments in your business.
Production
Research and Development (often abbreviated to R&D)
Purchasing.
Sales and Marketing.
Human Resource Management.
Accounting and Finance.
Distribution.
Today’s newsletter will focus on Un-deplatforming your Sales and Marketing Functions. So Facebook or any other company cannot take away your livelihood by putting your 🥚Eggs in a bunch of 🧺 Baskets. Advertising on Multiple Channels can 🚀 take your business to the next level.
🏹 Diversify:
Diversify your marketing and advertising channels. Set up: GoogleAds, YouTube, TikTok, Twitter, Reddit, Microsoft Advertising (BingAds), Spotify Ads, Snapchat, Pinterest, LinkedIn, Amazon Ads, Roku Ads
YouTube Audio Ads (Beta)
Getting Started with TikTok ads.
Supercharge your video entertainment strategy
🕸 Ads:
Advertise using: Google AdSense, Apple Advertising, Taboola, Outbrain, AdRoll, LinkedIn Ad Network, ContentStudio, UpContent, CoSchedule, Paperflite Mobile, RevContent, New Microsoft Ads, Trip Advisor
Local: Craigslist or Kijiji. Google My Business. Get listed on Google Maps, Yelp Ads, NextDoor.
🎬 Influencer Marketing:
Use famous people (Celebrities) to Market your Products or Services using Influencer Marketing: Cameo, BuzzSumo, Memmo, UpFluence
Check out collaboration companies with options. Brand Ambassadors. Look for a company that can give you options, and has tiers such as:
Nano: 1K - 10K followers
Micro: 10K - 50K
Mid-Tier: 50K - 500K
Macro: 500K - 1M
Mega: 1M Plus
Celebrity: 1M Plus
Here are a few: HireInfluence, Grin, PostForRent, Klear, Julius, AspireIQ, #Paid, Tagger,
Creator.co, Upfluence, Mediakix, InfluenceGrid
TikTok’s own list of influencers.
⛓ Affiliate/PRM (Partner Relationship Management):
Some of these companies include: Allbound PRM, Salesforce PRM, Channeltivity, PartnerStack, Impartner, Impact Partnership Cloud, Tune.
⛓ Affiliate Marketing Platforms:
Affiliate Networks include: ClickBank, Awin, JVZoo, Rakuten, PeerFly, TradeDoubler, CJ Affiliate, VigLink, SkimLinks, Warrior Plus, Click Funnels, Social Snowball.
✉ Email:
Set up an Email Marketing program.
Give away an E-book, a Course, a Quiz, Tools, a Checklist, a Guide, a Worksheet, Training/Tutorial Videos, a Podcast, a Tutorial, a Discount code, or Swag in exchange for an email address.
Re-target your current customer list.
Focus on great copywriting. See Eddie Shleyner @VeryGoodCopy
ESP Services (Email Service Provider) to compare include:
Mailchimp, Klaviyo, SendinBlue, Mailerlite, ConvertKit, Curated, Drip,
Campagne Monitor, Shopify Email, TinyLetter, CleverReach, AWeber, GetResponse.
🔺 Funnels:
Set up funnels and brand websites to feed visitors to your online store(s). I call these ‘feeder websites’. Also known as landing pages, lead magnets, and funnel builders.
Set up a WordPress website (with free WordPress Installation with GreenGeeks Web Hosting starting at less than $3/month!)
The best landing page/lead magnet/funnel builder sites are Kartra, Click Funnels, LeadPages, GetResponse, WishPond,
Set up sales channels on EBay, Amazon, Gumroad
📰 Newsletters/Blogs:
Beginners Guide - How to Advertise in Newsletters
Buying and Selling Ads in Newsletters
Advertise on other people’s newsletters and blogs. These platforms include BuySellAds, Letterwell, Admailr, Mediavine, LiveIntent, Criteo, Gold Lasso, Powerinbox, Ampjar,
Or start your own newsletter using these platforms:
SubStack, Medium, Ghost, Revue, Patreon, Hubspot, MailerLite,
Blogger, Webflow, Tumblr
Or to be Un-Deplatformable, start your own from scratch: WordPress, or code it yourself using:
HTML/CSS/Javascript, MicrosoftPublisher, Word, Pages, Scribus, Adobe InDesign, LucidPress, or just use your regular email program.
🔎 SEO:
We've seen that SEO click-through rates (organic) are higher than PPC (PayPerClick), meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.
SEO=Buyers search and find you
PPC=You search and try to find Buyers
SEO is FREE after SEO is implemented on your website.
I read about e-commerce store owners spending up to 75% of their sales on Facebook Advertising. How much money is left after paying all your other business costs?
I didn’t spend anything on SEO - I set it up myself and kept all that money as profit.
The best value and most ecologically minded Web Host for Word Press and other blogs is GreenGeeks
If you have a brand and quality products invest in #SEO - (Search Engine Optimization). Keywords are Key.
You can follow this Twitter list of the world’s most knowledgeable SEO experts. If you go to their respective websites, you will learn SEO from the best.
Great Resource: The Definitive Guide To SEO In 2022 and Complete SEO Guide for Beginners
🎙 Podcast:
Tell your story on your own #Podcast or be a guest on a subject relevant podcast. Be the expert in your field. The best apps:
ApplePodcasts, GooglePodcasts, Spotify, Audible, Stitcher, TuneIn Radio, SoundCloud, Podcast Addict, OverCast, PlayerFM, IHeartRadio, Transistor
🔉 Audio:
Think about joining social audio networks. They are relatively new. They include:
Clubhouse, Racket, TwitterSpaces, Discord, Slack, Riffr, LinkedIn, Yac,
Cappuccino App, Telegram Voice Chat, Reddit Talk, Spotify Greenroom, Fireside
🎥 Video:
Some Video platforms to check out include: YouTube and YouTubeShorts, TikTok, Vimeo, Odysee, Brightcove, Wistia, Loom, CloudApp, Microsoft Stream, Dailymotion, Twitch, SproutVideo, Dtube, PeerTube,
BitChute, Zoom, Spark Ads (TikTok), Google Web Stories.
Make Video Ads with programs such as: Canva, Animoto, AppleClips, iMovie, Lumen5, Adobe Premiere Pro, Corel Video Studio, YouTube Studio.
NEW - A Brand new platform has emerged from China. IThere is a Canadian version of the concept in Canada. It is called Live Video Commerce: ooooo.com (5 ohs)
📱 Texting and Messenger Marketing (SMS):
Texting and Messenger Marketing (SMS) can send ads and messages to peoples phones and most of these apps have an advertising or marketing program or channel:
Telegram Channels, Slack, Kik, Snapchat, Signal, Skype, Twilio, WeChat, Discord,
iMessage, Flock, Google Chat, Tencent QQ, Tango Live, Klaviyo, Pidgin, Viber, Subtext
👷♀️ Gig Economy:
Hire a freelancer who specializes in Marketing. Checkout: Fivver, Upwork, Freelancer, Toptal, 99designs, Guru, PeoplePerHour,
Outsourcely
Read this Next:
Related:
Apple’s power move to kneecap Facebook advertising is working
Facebook’s failure highlights why email reigns
Social Media Advertising 101: How to Get the Most Out of Your Ad Budget
Please forward this to someone in online sales. Thanks to all my subscribers!
Peace in Ukraine.
This is very serious stuff. If facebook suddenly throws a small business off of its godforsaken site, it can cripple a small business.
You are addressing stuff of vital importance.
Since my digital-technical skills are minimal, I want to address this problem from a few perspectives:
A) Legal
i) It might be great if small businesses could bring suit for "tortious interference with business relations." If A does something which can cripple B's business relations, B may have a legally cognizable case. It has been a few years since I sued in this area of law (I once successfully sued for tortious interference with contract) and of course the law varies from state to state and you are in that vast Northern wilderness known as Canada, and I have no inkling of what the law in Canada might be. What I am saying here is tentative.
ii) Freedom of Speech. Of course, generally one cannot sue a private company on freedom of speech grounds. The US constitution says the State can't deny one freedom of speech. It does not say private companies can't deny one freedom of speech.
HOWEVER, there is a big exception: If a private company is so vast and powerful that speech can only be articulated through that company, then the company is as huge as the government and the restraints that operate against the govt. also operate against that company. For example
a) in a 1944 case, a company wanted to tear down political leaflets off of a fence or support holding a traffic light. The Supreme Court said the company could not. The town in question was what was known as a company town. The company owned everything in town including the streets, the sidewalks and all the businesses. To exercise speech, people had to have access to company property.
b) in 1971, a guy went into a shopping mall wearing a T shirt that said, "Fuck the Draft." Company security guards threw him out. The Supreme Court ruled that he had he right to wear the shirt. The Court said that although the mall was private property, it was, in a sense, the new American main street. There was no mainstreet as there were no sidewalks, just highways. As the new American main street, the mall was now assuming a public function and was the one venue where ideas and sentiments could be aired. The mall was as prominent as the State and had to abide by the first amendment's bar on governmental suppression of speech.
Since facebook is now like main street morphed into the 21st century, perhaps the first amendment should inhibit facebook's right to punish and silence people.