20 Comments
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Mary Anne Shew's avatar

This is an outstanding summary of prepping for Google! The thing to remember is your newsletter is a website, so website SEO applies when it comes to placing in Google organic results. Here's a good article that helps you understand the associated jargon: https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary

MARLA YOUNG's avatar

Thank you for these helpful tips!

Adam Saks's avatar

Thanks for creating Paul! Stumbling upon these a month + later when reviewing past Office Hours commentary.

Cole Noble's avatar

These are super helpful, thank you for sharing these tips

Tony V.'s avatar

thanks you've got some good content

Restructuring__'s avatar

This is great advice, thanks a lot!

Donna McArthur's avatar

Thank you so much for this excellent info Paul.

Lizzie Borden Audio's avatar

Very interesting, Paul. I thought if I had the name Lizzie Borden in the title of the article (H1)Google would make it available to Lizzie Borden Google Alert Subscribers but I have not seen it to be true.

πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž's avatar

It can take up to 6 months for Google to rank your pages high. But once you get there, it will have been worth the wait! If I were promoting a product, I would buy Google ads until I got the first page ranking, then cut out the ads.

πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž's avatar

if you search this, it will show the articles that are starting to find their way up the Google ladder: site:https://lizziebordenaudio.substack.com/

Lizzie Borden Audio's avatar

I still don't know what that means in terms of my articles going out to google alert subscribers by adding "site" before the URL, I'm sorry.

πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž's avatar

This is just a way to check if Google is indexing (making available to Googlers) a particular website. It is showing 3 results: Your archive, about and coming soon pages are moving up the ranks.

Lizzie Borden Audio's avatar

Oh, okay, well, good then! I guess I can look forward to seeing that. Many thanks!

Paul Maplesden's avatar

I love the "Site:" operator trick.

Paul D'Arcy's avatar

Damn! Paul with the value πŸ’ͺ