35 Comments
Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Good stuff, Paul!

Expand full comment
Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Paul, can you go over this on Friday?

Expand full comment
Jan 9Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

...arrrghh...more work...but good work...ty...

Expand full comment
Jan 9Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I just started a newsletter in the new year and yesterday noticed about half a dozen questionable direct email signups. Sounds like they are ripe for culling.

Any other advice or thoughts on these spammy sign ups?

Expand full comment
author

Hi Greg. There has been some spammy sign ups a lot of us have noticed. The addresses are a similar format. I just delete them. They never read the posts, and have no stars, so I just delete them when they appear. Thanks for reading.

Expand full comment
Jan 19Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Thanks-I’ve noticed that too. And my stats show no emails were delivered. Does that mean they read in the app?

Expand full comment
author

App reads count from everywhere. So no stars, no reads. (As far as I know...)

Expand full comment
Jan 9Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

We've all been conditioned to think more is better, but scrubbing your list of cold subscribers regularly is one of the best things you can do for your project's health.

Expand full comment
Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

This is really helpful. Thank you, Paul πŸ™‚

Expand full comment
Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Enlightening, and love Mr. Scrubby too. Thank you Paul!!!

Expand full comment
Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I never thought of these points but they make a lot of sense! Thanks for the great post, Paul!

Expand full comment
Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I love your recommendation to segment the list and do a campaign to them. I hadn't thought you could do that within Substack so this is awesome!

Expand full comment

β€˜Scrub email list’, now high on my marketing to do list, along with SEO and segmentation...

Expand full comment
Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Thanks, Paul, for sharing.

Expand full comment
Jan 19Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I wondered about this today, and you commented on a post I just released. So naturally, I clicked over to Deplatformable and found this. Just what I needed!

Expand full comment
Jan 16Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I read this post based primarily on the photo that you selected--BRILLIANT! And brilliant, helpful suggestions as well. Thank you!

Expand full comment
author

Thank you so much!

Expand full comment
Jan 16Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

New subscriber, too! Woop, woop! Can't wait to pick your brain too!

Expand full comment
Jan 15Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

What a priceless guide very enjoyable.

Expand full comment
Jan 14Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Very informative!

I have a question: is there a difference between subscribers who open an email and those who read newsletters via app. I use app to read all newsletters I’m subscribed to, for example.

Expand full comment
author

They are all on the list. Thanks Victoria!

Expand full comment
Jan 9Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I had never thought to do this. Great stuff as always Paul. Thank you! Although im still hesitant to do anything to make my sub count go down but its for the best! right?

Expand full comment
author

It's up to you. But what's the point of having emails sent and unopened? It will mak your list more valuable...Thanks for reading!

Expand full comment

Thats true. its just a vanity metric.

Expand full comment