35 Comments
Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Good stuff, Paul!

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Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Paul, can you go over this on Friday?

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Jan 9Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

...arrrghh...more work...but good work...ty...

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Jan 9Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I just started a newsletter in the new year and yesterday noticed about half a dozen questionable direct email signups. Sounds like they are ripe for culling.

Any other advice or thoughts on these spammy sign ups?

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Jan 9Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

We've all been conditioned to think more is better, but scrubbing your list of cold subscribers regularly is one of the best things you can do for your project's health.

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Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

This is really helpful. Thank you, Paul πŸ™‚

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Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Enlightening, and love Mr. Scrubby too. Thank you Paul!!!

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Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I never thought of these points but they make a lot of sense! Thanks for the great post, Paul!

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Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I love your recommendation to segment the list and do a campaign to them. I hadn't thought you could do that within Substack so this is awesome!

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β€˜Scrub email list’, now high on my marketing to do list, along with SEO and segmentation...

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Jan 8Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Thanks, Paul, for sharing.

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Jan 19Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I wondered about this today, and you commented on a post I just released. So naturally, I clicked over to Deplatformable and found this. Just what I needed!

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Jan 16Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I read this post based primarily on the photo that you selected--BRILLIANT! And brilliant, helpful suggestions as well. Thank you!

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Jan 15Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

What a priceless guide very enjoyable.

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Jan 14Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Very informative!

I have a question: is there a difference between subscribers who open an email and those who read newsletters via app. I use app to read all newsletters I’m subscribed to, for example.

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Jan 9Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

I had never thought to do this. Great stuff as always Paul. Thank you! Although im still hesitant to do anything to make my sub count go down but its for the best! right?

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