35 Comments

Good stuff, Paul!

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Paul, can you go over this on Friday?

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...arrrghh...more work...but good work...ty...

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I just started a newsletter in the new year and yesterday noticed about half a dozen questionable direct email signups. Sounds like they are ripe for culling.

Any other advice or thoughts on these spammy sign ups?

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Hi Greg. There has been some spammy sign ups a lot of us have noticed. The addresses are a similar format. I just delete them. They never read the posts, and have no stars, so I just delete them when they appear. Thanks for reading.

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Thanks-I’ve noticed that too. And my stats show no emails were delivered. Does that mean they read in the app?

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App reads count from everywhere. So no stars, no reads. (As far as I know...)

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We've all been conditioned to think more is better, but scrubbing your list of cold subscribers regularly is one of the best things you can do for your project's health.

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This is really helpful. Thank you, Paul πŸ™‚

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Enlightening, and love Mr. Scrubby too. Thank you Paul!!!

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I never thought of these points but they make a lot of sense! Thanks for the great post, Paul!

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I love your recommendation to segment the list and do a campaign to them. I hadn't thought you could do that within Substack so this is awesome!

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β€˜Scrub email list’, now high on my marketing to do list, along with SEO and segmentation...

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Thanks, Paul, for sharing.

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I wondered about this today, and you commented on a post I just released. So naturally, I clicked over to Deplatformable and found this. Just what I needed!

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I read this post based primarily on the photo that you selected--BRILLIANT! And brilliant, helpful suggestions as well. Thank you!

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New subscriber, too! Woop, woop! Can't wait to pick your brain too!

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What a priceless guide very enjoyable.

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Very informative!

I have a question: is there a difference between subscribers who open an email and those who read newsletters via app. I use app to read all newsletters I’m subscribed to, for example.

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They are all on the list. Thanks Victoria!

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I had never thought to do this. Great stuff as always Paul. Thank you! Although im still hesitant to do anything to make my sub count go down but its for the best! right?

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It's up to you. But what's the point of having emails sent and unopened? It will mak your list more valuable...Thanks for reading!

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Thats true. its just a vanity metric.

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