StackHacks - Customize Call To Action Buttons in SubStack - Wording and Color for 2022
Another StackHacks Article to get more Subscribers
How to Customize Call To Action Buttons in SubStack
The standard SUBSCRIBE button looks like this:
Copywriting is important. Getting your readers to subscribe depends on a bunch of different things. Great content, nice graphics, and page layout.
But the Call to Action (Subscribe now, Leave a comment, share this post) button wording has a psychological effect on whether a reader will be persuaded to give them your email address in exchange for your weekly newsletters.
Let’s face it. They probably didn’t wake up this morning, log into their laptop and actively search for “cute whale stories newsletter”. So we want to give them a nudge. Capitalizing the “now” to “Now” would be an improvement and increase conversions!
First, how to change the Words on the Buttons?
1) Open your newsletter in a new browser for the first time. You can then use Incognito mode in Chrome.
2) Click the “Subscribe” button at the very top of the page. It looks like this:
3) Copy the URL and save it in a note for future use. Here’s what mine looks like:
4) Now go to your SubStack editor. Click Buttons and choose the Custom button:
This editing box (Create a button) will pop up:
Here you re-word the text that appears on the button. Paste in the URL that you saved in Step 3) above.
This is your new button:
Go ahead and see how fun it is to SMASH IT NOW! 😂
See how to change the color of your CTA Buttons below 👇
What to Say on Your CTA Button?
In Robert Cialdini’s updated book “Influence: The Psychology of Persuasion” he lays out the 7 Principles of Influence. Here they are with simple explanations for each.
Reciprocity: Always give first. People who receive something from you, are more likely to say ‘yes’ to your requests. Give some good value for nothing (like this newsletter, LOL).
Liking: Before trying to influence someone, identify your similarities and bring them to the surface. I like you.
Social Proof: When people are uncertain, they look to their peers for answers. Like you and me. We’re buds, right?
Authority: People trust what experts say about a matter. I’ve made a living with copywriting, marketing, design, etc. Trust me on this.
Scarcity: People want more of the things that are harder to get. Click that Subscribe Button before midnight tonight.
Consistency: People want to be consistent with what they’ve already said or done in front of them. If you can get them to take a small step in your direction, they will want to be consistent with that in the future. Don’t you agree? Entertain Me
Unity (Shared Identity – Togetherness): The idea that people share some identity with you can be extremely powerful. We’re all trying to do the best with what we have to work with here. It’s our own SubStack club of smart thinkers!
Some Wording Ideas to try. Test them yourself to see what works best for your audience:
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💰 Hope you got some value today. As always, I appreciate you! More Fresh Marketing Articles here: Getting Deeper into Marketing
*STACKHACKS - EDIT: Change the default color of your CTA buttons.
Go to your Writer Dashboard, Click it > Go to Settings top right, Click it > Go to Style Heading and click Edit Theme > Go to Accent (The buttons are the Accent color) and play around to change the color you think looks best for your site.
I use Red Color - #FF0000 They say it has the best contrast and is bright. People will click red over a black or brown one.
Feb.14, 2022, by Paul Macko
Please comment, and share if you feel compelled to do so. I’m not the boss of you, and no, you don’t have to!
But I appreciate you reading. Thanks to the new subscribers! ✌
Very useful notes. Thank you. How do you get the "Read for more?" subscribe banner at the bottom?
Paul, I found this really useful. I've changed my name font as per your instructions... now, to alter my CTA button colour. Thank you!