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StackHacks - Customize Call To Action Buttons in SubStack - Wording and Color for 2022

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Getting Deeper into Marketing

StackHacks - Customize Call To Action Buttons in SubStack - Wording and Color for 2022

Another StackHacks Article to get more Subscribers

๐Ÿ…Ÿ๐Ÿ…๐Ÿ…ค๐Ÿ…› ๐Ÿ…œ๐Ÿ…๐Ÿ…’๐Ÿ…š๐Ÿ…ž
Feb 14, 2022
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StackHacks - Customize Call To Action Buttons in SubStack - Wording and Color for 2022

pau1.substack.com

How to Customize Call To Action Buttons in SubStack

The standard SUBSCRIBE button looks like this:

Copywriting is important. Getting your readers to subscribe depends on a bunch of different things. Great content, nice graphics, and page layout.

But the Call to Action (Subscribe now, Leave a comment, share this post) button wording has a psychological effect on whether a reader will be persuaded to give them your email address in exchange for your weekly newsletters.

Letโ€™s face it. They probably didnโ€™t wake up this morning, log into their laptop and actively search for โ€œcute whale stories newsletterโ€. So we want to give them a nudge. Capitalizing the โ€œnowโ€ to โ€œNowโ€ would be an improvement and increase conversions!

First, how to change the Words on the Buttons?

1) Open your newsletter in a new browser for the first time. You can then use Incognito mode in Chrome.

2) Click the โ€œSubscribeโ€ button at the very top of the page. It looks like this:

3) Copy the URL and save it in a note for future use. Hereโ€™s what mine looks like:

4) Now go to your SubStack editor. Click Buttons and choose the Custom button:

This editing box (Create a button) will pop up:

Here you re-word the text that appears on the button. Paste in the URL that you saved in Step 3) above.

This is your new button:

SMASH THIS NOW

Go ahead and see how fun it is to SMASH IT NOW! ๐Ÿ˜‚

See how to change the color of your CTA Buttons below ๐Ÿ‘‡


What to Say on Your CTA Button?

In Robert Cialdiniโ€™s updated book โ€œInfluence: The Psychology of Persuasionโ€ he lays out the 7 Principles of Influence. Here they are with simple explanations for each.

  1. Reciprocity: Always give first. People who receive something from you, are more likely to say โ€˜yesโ€™ to your requests. Give some good value for nothing (like this newsletter, LOL).

  2. Liking: Before trying to influence someone, identify your similarities and bring them to the surface. I like you.

  3. Social Proof: When people are uncertain, they look to their peers for answers. Like you and me. Weโ€™re buds, right?

  4. Authority: People trust what experts say about a matter. Iโ€™ve made a living with copywriting, marketing, design, etc. Trust me on this.

  5. Scarcity: People want more of the things that are harder to get. Click that Subscribe Button before midnight tonight.

  6. Consistency: People want to be consistent with what theyโ€™ve already said or done in front of them. If you can get them to take a small step in your direction, they will want to be consistent with that in the future. Donโ€™t you agree? Entertain Me

  7. Unity (Shared Identity โ€“ Togetherness): The idea that people share some identity with you can be extremely powerful. Weโ€™re all trying to do the best with what we have to work with here. Itโ€™s our own SubStack club of smart thinkers!

Some Wording Ideas to try. Test them yourself to see what works best for your audience:

  • Do You Believe in Karma?

  • Free? Iโ€™m In

  • DO IT

  • Join 455 Subscribers

  • Follow Free

  • Get Instant Access Free Today

  • Let Me In!

  • Iโ€™m In >>

  • Act Before itโ€™s Too Late

  • Get the Bonus - Sign up Today Only

  • I Canโ€™t Wait

  • Get It Now

  • Enjoying this? Subscribe here for more awesome stuff.

  • Unsubscribe Anytime - No Hard Feelings

  • Try It

  • Letโ€™s Do It

  • Join Deplatformable

  • Send it to me!

  • Sign Up and Get The Book for Free

  • Smash It

  • Join 4322 smart subscribers

  • Join The Crazy Ones

  • Donโ€™t Miss the Next One

  • Free in Your Inbox each Monday

  • Start Today

  • Gimme

  • Yes, I Want In

  • Member Sign Up

  • Snag This Today

  • Start

  • Stop

  • Build

  • Join

  • Learn

  • Discover

  • Guaranteed or Opt-Out

  • Try it for a month - Free for life

  • Pound that Sub Button Now

  • Yes, sign me up

  • Sign me up, Scotty!

  • We Hate Spam Too!

  • Get priority access

  • Get Started

๐Ÿ’ฐ Hope you got some value today. As always, I appreciate you! More Fresh Marketing Articles here: Getting Deeper into Marketing


*STACKHACKS - EDIT: Change the default color of your CTA buttons.

Go to your Writer Dashboard, Click it > Go to Settings top right, Click it > Go to Style Heading and click Edit Theme > Go to Accent (The buttons are the Accent color) and play around to change the color you think looks best for your site.

I use Red Color - #FF0000 They say it has the best contrast and is bright. People will click red over a black or brown one.

Proof from https://cxl.com/blog/which-color-converts-the-best/

Share


Feb.14, 2022, by Paul Macko

Please comment, and share if you feel compelled to do so. Iโ€™m not the boss of you, and no, you donโ€™t have to!

But I appreciate you reading. Thanks to the new subscribers! โœŒ

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StackHacks - Customize Call To Action Buttons in SubStack - Wording and Color for 2022

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Lord Thoth
Writes The Orange Book
Aug 13, 2022Liked by ๐Ÿ…Ÿ๐Ÿ…๐Ÿ…ค๐Ÿ…› ๐Ÿ…œ๐Ÿ…๐Ÿ…’๐Ÿ…š๐Ÿ…ž

Very useful notes. Thank you. How do you get the "Read for more?" subscribe banner at the bottom?

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1 reply by ๐Ÿ…Ÿ๐Ÿ…๐Ÿ…ค๐Ÿ…› ๐Ÿ…œ๐Ÿ…๐Ÿ…’๐Ÿ…š๐Ÿ…ž
๏ฝ“๏ฝˆ๏ฝ๏ฝ’๏ฝ๏ฝŽ ๏ฝ๏ฝƒ๏ฝ’๏ฝ๏ฝ…
Writes morph
May 6, 2022Liked by ๐Ÿ…Ÿ๐Ÿ…๐Ÿ…ค๐Ÿ…› ๐Ÿ…œ๐Ÿ…๐Ÿ…’๐Ÿ…š๐Ÿ…ž

Paul, I found this really useful. I've changed my name font as per your instructions... now, to alter my CTA button colour. Thank you!

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1 reply by ๐Ÿ…Ÿ๐Ÿ…๐Ÿ…ค๐Ÿ…› ๐Ÿ…œ๐Ÿ…๐Ÿ…’๐Ÿ…š๐Ÿ…ž
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