Try those things. You may want to ask susstack support when they will let you use Google Analytics 4, as 3 is now depreciated. Email paul@pau1.ca if any other questions. Or we can set up a call.
Hi Paul All I can see is an instruction to upload an html file to the root of the server, which I don't have permission for. I've tried the other way, ie without using https:// and it tells me to use CloudFlare. It doesn't seem to want to let me do any of the things you suggested to Mitchell :-(
Hi Matthew. The fact that you are getting clicks from Google is a good thing. If you do nothing, chances are your Google clicks will grow organically by themselves. Try to install Google Analytics and tag manager instead:
Having a nightmare with this. I followed the instructions to get the tag for settings, and tried copy/paste and just kept getting verification failed. Then I realised the tag wasn't complete so copied it into a txt file and tried to past, but the tag ID field won't accept the full tag. Eventually I relasied to only put the tag content between quotes in, but then when trying to verify, I get the error, "Your meta tag is not in the <head> section of your home page." Not sure what else I can do here.
You may have to wait a couple of. days for the info to migrate. But if not in a couple of days, look for this: (https://paulmacko.ca/screenshot.png) in Substack's Dashboard > Settings > Analytics > Google Site Verification
If that doesn't work, or your settings are different, try to contact Substack - email to support@substack.zendesk.com
Unfortunately Gail, there are different configurations in the Substack settings for different people. I don't think your settings will be the same as mine.
Thanks for your help. The only Google-related setting I have is the Tag ID. I can't see anywhere to paster the tag manager code. I have emailed support for assistance. Thank you again for trying to help, though, it's much appreciated.
I spent hours trying to hook this stuff up. Then hours and hours figuring out how to use it all. I suggest you hire someone will know what you want to do. Thanks for the comment Bruno, and good luck to you!
I work with this, but it’s been a while since I’ve seen how this connection was in Search Console and I was doing my Substack, because I migrated here a little while ago!
Hi Matthew, you never know. Time will tell. That's how SEO works and search 😆 same when you want to drive traffic to your site. It's always important to at least rank on on Google. Who am I to tell you this? I'm a marketing manager and of course writer 😊 great to interact with you, have a lovely day, Kristina
I've added the Google Tag Manager ID to Substack settings, just wondering whether I actually need to create a tag (I don't think so but if so, which tag type would I be using?
Hi Florence. Great question. Please look through this thread and see what others have done to add their site to Google analytics. Substack changed the options some time ago, so we all don't have the same dashboard settings :(
It will answer the questions you have. I have added a few keywords to my tag manager. The beauty of tag manager is that you don't need back end access to your website's code. (which substack doesn't give any access to currently).
This is a great post resource to keep in my back pocket. I've just started doing virtual assistant work for Substack users and I'm going to be handing out this link at will! Thanks!
Paul, thanks for the starting point. My substack settings were different from yours, but I saw some comments and verified it with the Tag options. Basically, a tag gets generated on Google Tag site (should look something like "GTM-XXXXXXX"), and it is then obviously entered into the "Google Tag Manager ID" field on Substack.
Paul, thank you. I am now trying to setup Google Analytics, but it gives me a different tag ("G-XX..."). Do you know if there is a way to re-use Search tag ("GTM-XX...) for the analytics purposes too since my Substack has only one field for Google tag manager?
Yeap, that is what I tried, but the measurement ID is "G-XX..." while Tag for Search is "GTM-XX..." - since Substack only has one field for Google tracking, it seems like I can't do both, SEO tracking and analytics. i.e, when I enter Tag into that field, the Search Console is working, but not the Analytics.
Thanks for this, I'm excited to try it however from what I can see, Google Site Verification is no longer under analytics in settings - has it moved or do I need to be doing something else to verify my subdomain? Thanks again
You can bookmark it. Or you can copy and paste the URL to yourself as a text or email. Or come back to pau1.substack.com and search for install-google-search-for
Hi Mitchell. Install Google Analytics first. https://support.google.com/analytics/answer/9304153?hl=en
Watch this Video: https://youtu.be/UuE37-MM1ws
Try to enter your Analytics number where required.
Get your Google Tag Manager ID and enter that: https://support.google.com/tagmanager/answer/6103696?hl=en
Try those things. You may want to ask susstack support when they will let you use Google Analytics 4, as 3 is now depreciated. Email paul@pau1.ca if any other questions. Or we can set up a call.
good luck, Mitchell!
Hi Paul All I can see is an instruction to upload an html file to the root of the server, which I don't have permission for. I've tried the other way, ie without using https:// and it tells me to use CloudFlare. It doesn't seem to want to let me do any of the things you suggested to Mitchell :-(
OK I think I've done it now. It helps to read the instructions properly.
I've had similar issues. Didn't work for me either. 😩
Hi Matthew. The fact that you are getting clicks from Google is a good thing. If you do nothing, chances are your Google clicks will grow organically by themselves. Try to install Google Analytics and tag manager instead:
https://pau1.substack.com/p/add-google-analytics4-and-tag-manager
Great post I'm gonna do this right now. 👍🐬🚀
Excellent!
Just did this -- thank you! And edited the SEO options for my upcoming post. Yay!
And the irony of googling this info to use this info...sigh. :-D
kinda meta, eh?
Thanks for the comments!
👍
Having a nightmare with this. I followed the instructions to get the tag for settings, and tried copy/paste and just kept getting verification failed. Then I realised the tag wasn't complete so copied it into a txt file and tried to past, but the tag ID field won't accept the full tag. Eventually I relasied to only put the tag content between quotes in, but then when trying to verify, I get the error, "Your meta tag is not in the <head> section of your home page." Not sure what else I can do here.
Hi Gail. It sounds like you did what you should.
Try reading through all the comments in the above thread as well as the newsletter: Add Google Analytics 4 and Google Tag Manager to your Substack Newsletter at https://pau1.substack.com/p/add-google-analytics4-and-tag-manager
You may have to wait a couple of. days for the info to migrate. But if not in a couple of days, look for this: (https://paulmacko.ca/screenshot.png) in Substack's Dashboard > Settings > Analytics > Google Site Verification
If that doesn't work, or your settings are different, try to contact Substack - email to support@substack.zendesk.com
Unfortunately Gail, there are different configurations in the Substack settings for different people. I don't think your settings will be the same as mine.
Thanks for your help. The only Google-related setting I have is the Tag ID. I can't see anywhere to paster the tag manager code. I have emailed support for assistance. Thank you again for trying to help, though, it's much appreciated.
If you insert the Tag ID, that should work and hook up to your analytics.
Great article, but it doesn't even work like that anymore lolrs
I spent hours trying to hook this stuff up. Then hours and hours figuring out how to use it all. I suggest you hire someone will know what you want to do. Thanks for the comment Bruno, and good luck to you!
I work with this, but it’s been a while since I’ve seen how this connection was in Search Console and I was doing my Substack, because I migrated here a little while ago!
It seems Google changes stuff way too much...but may change with AI?
I've only gotten 8 clicks from google.com. Would this still benefit me Paul? Would I get more traffic from google?
Hi Matthew, you never know. Time will tell. That's how SEO works and search 😆 same when you want to drive traffic to your site. It's always important to at least rank on on Google. Who am I to tell you this? I'm a marketing manager and of course writer 😊 great to interact with you, have a lovely day, Kristina
I've added the Google Tag Manager ID to Substack settings, just wondering whether I actually need to create a tag (I don't think so but if so, which tag type would I be using?
Hi Florence. Great question. Please look through this thread and see what others have done to add their site to Google analytics. Substack changed the options some time ago, so we all don't have the same dashboard settings :(
This is a great article on Google tag manager: https://www.semrush.com/blog/beginners-guide-to-google-tag-manager/
It will answer the questions you have. I have added a few keywords to my tag manager. The beauty of tag manager is that you don't need back end access to your website's code. (which substack doesn't give any access to currently).
So useful!! Thanks!
You're welcome! SEO is known as kind of a "dark art". But step by step, you'll be able to have some success with this.
This is a great post resource to keep in my back pocket. I've just started doing virtual assistant work for Substack users and I'm going to be handing out this link at will! Thanks!
Thank you, Kristi!
Paul, thanks for the starting point. My substack settings were different from yours, but I saw some comments and verified it with the Tag options. Basically, a tag gets generated on Google Tag site (should look something like "GTM-XXXXXXX"), and it is then obviously entered into the "Google Tag Manager ID" field on Substack.
Perfect. This is kind of like playing whack-a-mole at times with different settings, changes and so on. Sounds like you are on track. Good luck!
Paul, thank you. I am now trying to setup Google Analytics, but it gives me a different tag ("G-XX..."). Do you know if there is a way to re-use Search tag ("GTM-XX...) for the analytics purposes too since my Substack has only one field for Google tag manager?
https://pau1.substack.com/p/add-google-analytics4-and-tag-manager
Yeap, that is what I tried, but the measurement ID is "G-XX..." while Tag for Search is "GTM-XX..." - since Substack only has one field for Google tracking, it seems like I can't do both, SEO tracking and analytics. i.e, when I enter Tag into that field, the Search Console is working, but not the Analytics.
There is a lot to try to learn. Use what you can. If you get the Search Console going, that will be all you need. It's all part of analytics.
Thanks for this, I'm excited to try it however from what I can see, Google Site Verification is no longer under analytics in settings - has it moved or do I need to be doing something else to verify my subdomain? Thanks again
It feels like a dark art! 😂
Just found this post--I'm going to devour it! Thanks for posting.
Is there any way to save this article so that I can read it later?
You can bookmark it. Or you can copy and paste the URL to yourself as a text or email. Or come back to pau1.substack.com and search for install-google-search-for
dude, I never knew. thanks for this Sir…subscribed…..
Thanks for the comment!