Dear Reader:
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike. Both had been better than average students, both were personable and both β as young college graduates β were filled with ambitious dreams for the future.
Recently, these men returned to their college for their 25th reunion.
They were still very much alike. Both were happily married. Both had three children. And both, it turned out had gone to work for the same Midwestern manufacturing company after graduation and were still there.
But there was a difference. One of the men was a manager of a small department of that company. The other was its president.
What Made the Difference
Have you ever wondered, as I have, what makes this kind of difference in peopleβs lives? It isnβt always a native intelligence or talent, or dedication. It isnβt that one person wants success and the other doesnβt.
The difference lies in what each person knows and how he makes use of that knowledge.
And that is why I am writing to you and to people like you about the Deplatformable Newsletter aka DPN for short. That is the whole purpose of the Deplatformable Newsletter. To give its readers knowledge β knowledge they can use in their business and personal lives.
A Publication Unlike Any Other
You see, the Deplatfomable Newsletter is a unique publication. Itβs the planetβs only one of the planetβs thrice weekly informational newsletters. Three times each week, it is put together by the worldβs largest staff of business and marketing experts me.
Three times a week, DPNβs pages include a broad range of informational interests and significance to business-minded people, no matter where it comes from. Not just sales and marketing advice, but anything and everything in our whole, fast-moving world. DPN gives you all you need β when you need it.
βOne Thingβ comes twice a week on Tuesday and Friday and gives you interesting links from everywhere and anywhere. βGetting Deeper into Marketingβ gives you actionable small business marketing lessons that will get you new subscribers, customers, and supporters, and is published on Monday.
Knowledge is Power
Right now, I am reading a current βOne Thingβ issue showcasing Cory Doctorowβs Daily Pluralistic Blog:
From his website: Cory βis a science fiction novelist, journalist, and technology activist. He is a contributor to many magazines, websites, and newspapers. He is a special consultant to the Electronic Frontier Foundation (eff.org), a non-profit civil liberties groupβ¦ (β¦source)
A recent βGetting Deeper into Marketingβ 4-article series walks you through hundreds of ways to get new subscribers for your newsletter.
Most of the marketing and sales information comes directly from my experiences, trials, research, testing, and tribulations. It is unique, and free. I have sold tens of millions of dollars worth of products and services by getting people to click a button on the internet throughout my sales and entrepreneurial career.
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About those two college classmates I mention at the beginning of this letter: They graduated from college together and together got started in the business world. So what made their lives in business different?
Knowledge. Useful knowledge. And its application.
An Investment in Success
I cannot promise you that success will be instantly yours if you start reading The Deplatformable Newsletter. But I can guarantee that you will find DPN always interesting, always reliable, and always useful.
Sincerely yours,
Paul Macko
President and Publisher DPN
PS: If I charged you for this newsletter, the subscription price may be tax deductible.
Note:
The above sales letter was supposedly the most successful piece of advertising ever. It was written by Martin Conroy (https://en.wikipedia.org/wiki/Martin_Conroy) for The Wall Street Journal, ran from 1975-2003, and is responsible for more thanΒ $2 billion in sales and subscriptions. Oh and I changed βWall Street Journalβ to DPN - obvs.π