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So You Just Started a Substack

pau1.substack.com
Getting Deeper into Marketing

So You Just Started a Substack

A couple of suggestions to help you get started, that aren't in the manual...

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Apr 1, 2023
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Substack now lets you generate your own art - Prompt: cartoon robot typing on a keyboard
your own artificial intelligence art creator

The Most Important Email is Your Welcome Email

Deplatformable Newsletter
πŸ’Œ Which Email Message has the Highest Open Rate of All? + 10 Ways to Optimize it.
According to Mail Chimp, the average email open rate for all emails is just 21.33%. But you can get more than 50% with your Substack Welcome Email. It’s the email that new subscribers see first when they sign up. I’m going to show you how to increase that open rate even more…
Read more
a year ago Β· 12 likes Β· 16 comments Β· πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Dashboard > Settings > Welcome email > edit


Change the default opt out message

Change β€œNo thanks” to something more friendly and inviting

Change the message that first time visitors see when they first arrive at your front page and just want to read your posts before subscribing. Unfortunately, the default is β€œNo thanks”. What’s that mean? It’s kind of harsh. Change it to say something more friendly and inviting.

Instead of β€œNo thanks”, try β€œLet me read a bit”, β€œFree Trial”, β€œI’d like to look around first”.
I use β€œCheck it out - Free”

Dashboard > Settings > Opt out message on the welcome page

If your content is what they are looking for, then they will subscribe after reading an article or two.

Free Sign Up!


Back Up

Occasionally you should back up your posts. You don’t want to be β€œDeplatformed”. Make your Newsletters UnDeplatformable -

Deplatformable Newsletter
πŸ“‘Make your Newsletters UNdeplatformable in 2023
😒 It’s all gone! A writers nightmare. In 1922, Ernest Hemingway met a journalist and editor named Lincoln Steffens in Geneva, Switzerland. They connected while on assignment. Ernest was covering the Lausanne Peace Conference for his employer β€œThe Toronto Star”. He worked for them from 1920-1924…
Read more
a year ago Β· 13 likes Β· 15 comments Β· πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Back up your subscriber email list periodically: Go to your Dashboard > Subscribers > All subscribers > Export.

SEO

SEO = Search Engine Optimization. Before you publish your post, in the Settings button > Post Options > SEO
Be sure to fill these 2 fields out to optimize for search engines.

Here is more that you can do to optimize for SEO, free and easily, as you write your posts:

Deplatformable Newsletter
StackHacks - 6 Steps for More SubStack Subscribers with SEO for 2023
My Substack Google Search Console Overview page…
Read more
2 years ago Β· 21 likes Β· 13 comments Β· πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Buttons

Deplatformable Newsletter
StackHacks - Customize Call To Action Buttons in SubStack - Wording and Color for 2023
Updated and re-published April.17, 2023, by Paul Macko How to Customize Call To Action Buttons in SubStack The standard SUBSCRIBE button looks like this…
Read more
2 months ago Β· 19 likes Β· 18 comments


So there you have a few things you can do when you set up your Substack newsletter. Feel free to check out some of these helpful articles: https://pau1.substack.com/s/getting-deeper-into-marketing/archive?sort=top

I have outlined some ways to optimize and market your newsletter as well as adding some writing tips. Enjoy your Substack journey. And be sure to participate in the Substack - Office Hours forums most Thursdays.

https://on.substack.com/s/office-hours

Feel free to contact me if you have any questions or suggestions. I may be able to help!


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4 Comments
ken leaver
Writes End Game Ken
Apr 6Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

thanks!

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1 reply by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž
Priya Iyer
Writes Writer's Omnibus
Apr 5Liked by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž

Great tips, Paul! Thanks for sharing.

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1 reply by πŸ…ŸπŸ…πŸ…€πŸ…› πŸ…œπŸ…πŸ…’πŸ…šπŸ…ž
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