StackHacks - How to Write Bullet Points
Guest Post by Carl-Galletti-Internet-Marketing-Newsletter/Issue-129
How To Write Killer Bullet Points
By Carl-Galletti-Internet-Marketing-Newsletter/Issue-129
Before we get started, I better clear one thing upโฆ WHAT THE HECK IS A BULLET POINT, ANYWAY?
โโฆuhhhโฆ itโs one of those thingies in writing with the large dot.โ
True. And itโs one of several elements or lines in a bulleted list. Itโs also an excellent way to convey information because people will often read the bullet points before they read the rest of the copy. Now here are a few reasons I found on the internet NOT to use bullet points (and I am NOT making this up, I swear).
โTheyโ say you shouldnโt use bullet points becauseโฆ
People will read the bullets first
Bullet points are boring
Bullet points are too long
Bullet points tell readers whatโs coming
People might read the bullets and not the rest of the page
And point by point, hereโs why those supposed negatives are actually GOOD things:
Anything that gets someone reading your sales copy is a GOOD thing
Bullets points are only boring if you MAKE them boring (duh)
Bullets can be as long or short as you choose
Good bullet points pull your reader into devouring the rest of your copy
Some people only need the bullet points to make a buying decision, and thatโs awesome!
Why should you add lots and LOTS of bullet points to your sales copy? Because bullet pointsโฆ
Grab attention
Break up monotone paragraphs
Create white space
Communicate key information quickly
Entice and intrigue
Another interesting fact is that if youโre going to have a list anyway, people look at lists with bullets more often (70%) than lists without bullets (55%). Thatโs why you want bulleted points rather than plain old lists.
How do you write GREAT bullet points?
Combine both features and benefits in your bullet points to boost persuasiveness.
Lead with the benefit, follow with the feature
Be consistent and concise with each bullet following the same pattern.
Add a curiosity element to the feature and benefit.
Keep them brief and easy to process
Start each bullet point with a verb
Sell the feeling
Punctuating bullet points is optional
Eliminate the weakest bullet point(s) because each bullet must pull its own weight
What are some examples of great bullet points?
Five ways to get prospects eager to buy before they even see your pitch.
Why some patients are given favored status in hospitals โฆ almost preferred treatment. This little-known information could save your life.
How to learn about medical discoveries before your doctor.
How to get customers to call you instead of you chasing them using the Black Widow technique. (Iโd kinda like to know the Black Widow Technique too!)
How to use a simple 36 word postcard to bring in $37 for every dime you spend.
Hot to get hundreds of glowing and true testimonials from your customers for freeโฆ and what to do with them to generate even bigger profits.
How to create a huge demand for your product or service using a 10,000 year old secret that still works every single time.
Sell the same product or service at up to 400% higher prices and have your customers thank you for it.
How we got over US$40,000 worth of products complimentary this year alone โฆ and how you can do it too.
The exact words you should use to write a money-back guarantee that increases sales and reduces refunds. Was it insane for me to write almost this entire article in bullet points?
Yes, because who in their right mind does that? (Maybe someone who wants to bring home the point that bullets work? Nahโฆ;-)
Maybe, because youโre no fool and you knew this entire time Iโm using all these bullets to demonstrate that (GASP!) bullet points WORK
No, because if youโve read this far then youโve read nearly the entire article and thatโs my pointโฆ bullet points get people reading (and buying!)
Bullet points are your secret warriors against skimmers and attention deficit. They feed your reader bite-sized information, create curiosity and make your offer easy to understand.
One last thingโฆ if I had a choice between a sales letter with NO bullet points and a sales letter made up of nothing but headlines and bullet points, I would take the latter every time. Guaranteed, it would out-convert the none bullet point letter by 2 to 1 or better.
Thanks: Carl Galletti-Internet-Marketing-Newsletter/Issue-129
Next issue: List Post Titles. Canโt wait? I know, but itโll be worth it. Check out more #Marketing: https://pau1.substack.com/s/getting-deeper-into-marketing
I appreciate all the subscribers! Comment and Share if youโd like to support me! โ
Though I do use bullet points, I never did think much of them. You have made me see bullet points completely differently with this. Thanks Paul ๐