Internet Marketing Acronyms
Reference Article
To help you master the digital Marketing/Advertising world, I’ve compiled a list of acronyms you’re sure to come across on a regular basis. From basic terms to more specialized jargon, this list will build your vocabulary and help you navigate the digital advertising industry. Also known as Marketing KPIs (Key Performance Indicators). You can republish this list if you give @paulmacko on Twitter recognition as the author.
Internet Marketing Acronyms
ACOS: Advertising cost of sale
AOV: Average Order Value
B2B: Business to Business
B2C: Business to Consumer
CMS: Content Management System (software to create, edit webpages)
COGS: Cost of Goods Sold
COS: Content Optimization System (optimization to reach the largest possible target audience.)
CPA: Cost per Action, also Cost per Acquisition, also:
CAC: Cost of Acquisition / Cost of Acquiring a Customer
CPC: Cost per Click
CPL; COST PER Lead
CPM: Cost per one thousand impressions (M = 1000, and MM = million)
CPS: Cost per Sale
CR: Conversion Rate
CRO: Conversion Rate Optimization
CRM: Customer Relationship Management (software)
CTA: Call to Action
CTR: Click Through Rate
DM: Digital Marketing
ESP: Email Service Provider
ISP: Internet Service Provider
KPI: Key Performance Indicator
KW: Key Word
LLA: Lookalike Audience
LTV: Life Time Value (of a customer)
MQL: Marketing qualified lead
PLA: Product Listing Ads
PPC: Pay per Click
PPL: Pay per Lead
PPS: Pay per Sale
PV: Page View
ROAS: Return on Ad-spend
RPM: Ad Revenue per Thousand Impressions
RPV: Revenue Per Visitor
ROI: Return on Investment
SAAS: Software as a Service
SQL: Sales Qualified Lead (also Structured Query Language)
SEO: Search Engine Optimization
SEM: Search Engine Marketing
SERP: Search Engine Results (or Ranking) Pages
SMM: Social Media Marketing
SMS: Short Message Service (Sending text messages)
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